AYMS - an art term for goals. Goals that conscious people have for their lives and well-being. But also the company's goal to leave a reduced footprint and thus make a positive contribution in the fashion industry. The company offers a thoughtful lifestyle concept with high quality, limited edition products and services. It takes care of all aspects of manufacturing, such as using the finest Supima cotton, producing its own fabrics and minimizing waste through reusable packaging. CONNECTED WHOLENESS: Thinking fashion holistically and offering thoughtful apparel for a modern and conscious lifestyle.