Sustainable Quality is not a Promise – it is a Decision.
studiokuehn stands for strategic brand design and creative direction, with a clear focus on meaning, consistency and longevity.
We work with brands that seek clarity over noise and value long-term relevance over short-term attention.
Our work starts with understanding purpose, positioning and context. We approach brands as living systems and translate this strategic foundation into clear visual identities.
Design is never decoration. It is a tool to make values visible, guide perception and enable consistency across all touchpoints.
Our projects are developed under a clear creative direction and realised with a carefully curated network of specialists. Each team is assembled specifically for the task at hand —flexible, focused and driven by quality.
Creative direction and conceptual leadership are led by Katharina Kühn. With a background in design, fashion and visual storytelling, she combines strategic thinking with a refined sense for aesthetics, culture and detail. Her role is to guide ideas and implementations with clarity, responsibility and a strong editorial eye.
Katharina works closely with clients as a sparring partner — asking the right questions, challenging assumptions and shaping brands with substance and intent. This way of working allows for depth, precision and tailored solutions rather than standardised processes. Her professional background includes studies in Munich, Sydney and New York, years of agency experience, academic teaching and continuous involvement in culturaland design discourse.
Selected collaborations include:
MÖVE · Werkstatt München · BMW · Hochschule für Philosophie München · HIRMER · AYMS · Kunstmann Verlag · Walter Storms Galerie
